The most important part of sales letters is the headline. Unless the headline immediately attracts attention and generates interest, your prospect will stop reading right then and there. This means you have no chance--zero--to fulfill the purpose of the sales letter, which is to make a sale. Your headline should communicate the strongest customer benefit(s) of your product or service. For more detail go to: www.sales-page-repid-fire.com. Creating a great headline. This is entirely contrary to what many "experts" say, but it is what most experts do! Headlines are critically important and yes you can spend hours, days, even weeks if necessary, creating headlines and then testing one headline against another. You can create at least 15 to 25 and test the strongest ones. You can write as many as 200 to 250 before choosing two to four to test against each other to find the most profitable. Or you can do what most copywriters do when they critic someone's copy. They read the copy and pick out a biggest benefit and make it the headline. Then they look for one or two other big benefits and make them sub-headlines. Here's an Example: Some examples: My products are terrific. My company is wonderful. We've been in business for 15 years.